Do you need BUSINESS PLANNING or MARKETING PLANNING?
Or OPERATIONS PLANNING?
Likely, a hybrid of all of the above.
Welcome to The Workshop At The House.
DOES YOUR ORGANIZATION KNOW WHERE IT IS GOING AND HOW TO GET THERE?
MEET THE STRATEGIC SPRINT
PICK YOUR PROBLEM(S):
IN SEVEN DAYS, GET A STEP-BY-STEP PLAN TO
FAST TRACK A SOLUTION TO YOUR CHALLENGE.
THE WORKSHOP AT THE HOUSE BRINGS A BUSINESS AND OPERATIONAL BASIS TO BRAND MANAGEMENT.
Participants come out of the process knowing more about why whatever it is that they do – operations, sales, product development, professional services – is relevant and essential to marketing.
The outcome is a strategic plan that is a marketing plan that is an operations plan which is a business plan that is actionable. REJOICE.
It’s strategy development with a DIY twist:
Concentric circles of input
Professional development for all participants
Integration of organizational equities into marketing strategy
Prioritization training for focused success
Contemporary, speedy and intelligently fun
Don’t let urgent and reactionary take the place of important. Plan for important. Run for opportunity.
The Workshop At The House is a series of consensus modules that reduce an organization’s justification for chaos. The program is scalable, can replace legacy planning or integrate with it, supports leadership, and focuses teams/organizations to realistically attain short and long-term objectives. It is DIY in that lasting brand success must evolve from the inspired execution of the people inside the organization, not from an outside entity. The Workshop At The House is where brand evolution is built.
One part facilitation, one part education, one part counsel.
Denise Kohnke has led brand development for hundreds of organizations through her decades-long tenure as EVP of Strategy and agency CEO. She’s led this process with Fortune 50 companies, municipalities, hospitals, non-profits, start-ups, consumer facing and B2B companies. Her writings have been featured in MediaPost, CMO Strategy and Forbes. She is the author of a book of “academic comedy,”
All Of The Other Marketing Books Are Crap.
House United is a strategy + creative consultancy built for small/medium-sized businesses, “white label” for big agencies and supplementary services for in-house marketing departments.
WHAT THE WORKSHOP HAS DONE
Determined the evolution of consumer, B2B, healthcare and non-profit brands.
Helped organizations pivot their product/service offerings for short and long-term success.
Integrated with an organization’s Balanced Scorecard to help individual’s achieve success.
Allowed franchise managers to communicate operations improvements efficiently and confidentially.
Helped reallocate human and capital resources within an organization’s budgeting process.
Gave start-ups a structure for brand development and operations prioritization.
Helped organizations clarify and prioritize messaging and marketing tactics .
Brought clarity to merger and acquisition options.
Helped municipalities and government agencies collect input from key constituencies.
Created marketing plans, briefs and creative strategies.
Trained internal departments on sequential thinking and problem-solving.